Client: SNS
Services: Social media management
The Challenge
SNS builds democratic resilience in Britain through peace education — equipping young people with the skills to respond to conflict, injustice, and polarisation through dialogue, non-violent action, human rights, and democratic participation. Their programmes bring Palestinian and Israeli peacebuilders directly into UK classrooms, using the Israel-Palestine context as a case study to help young people explore different perspectives, win-win outcomes, and active citizenship.
Communicating this work online comes with a particular challenge: reaching a wide audience with a message about dialogue and shared understanding, on a topic that is often discussed in far more polarised terms elsewhere online.
What We Did
We manage SNS's social media presence, focusing on content that reflects the balance and nuance at the heart of their programmes — sharing the voices of the people they work with, the young people they reach, and the real impact of bringing multiple perspectives into the classroom.
The Results: Last 30 Days
31,000 organic impressions
A significant reach for a message rooted in dialogue and nuance, achieved entirely organically.
436 interactions
Meaningful engagement from an audience actively choosing to engage with the conversation, not just scroll past it.
Why It Works
For an organisation like SNS, visibility matters because the message itself matters: young people are more likely to encounter polarising narratives online than balanced ones, which makes SNS's reach a genuinely valuable counterweight. Strong organic engagement shows that content built around dialogue, shared humanity, and democratic participation can still cut through — even on one of the most discussed and divisive topics online.