Client: Dan Roberts, Psychotherapist, Writer & Teacher
Services: Social media management, weekly email newsletter, online merch design & YouTube management
The Challenge
As a practising psychotherapist, Dan's time is best spent with clients — not managing a content calendar, designing merch, or writing weekly newsletters. He needed a digital presence that felt genuine, professional, and true to the sensitivity of his work, without it eating into the hours he needed for his practice.
What We Did
We built Dan a fully managed, multi-channel digital marketing package, covering:
Monthly social media management — consistent, on-brand content designed to build trust and visibility for a therapy-based practice
Weekly email newsletter — regular, thoughtful updates that keep his audience engaged
Online merch design & store management — from concept design through to uploading and managing his product store, giving Dan an additional revenue stream where 100% of the profits go towards offering low-cost therapy and other resources to those who need them
The Results
In the past month alone:
9k organic impressions
A strong, growing footprint built entirely without paid promotion.
728 content interactions
A clear sign that content isn't just being seen, it's resonating with the audience that matters.
Growing email subscriber list
Giving Dan a direct, reliable line to his audience beyond social media's reach.
What makes these numbers particularly notable is that they've been achieved organically — no ad spend, just consistent, well-crafted content landing in front of the right audience, week after week.
Why It Works
Dan's case is a good example of what happens when a solo practitioner hands over the full spread of digital admin — content, email, and e-commerce — to a single dedicated partner, rather than trying to piece it together with different freelancers or tools. It means everything stays consistent in tone and timing, and Dan gets to spend his time exactly where it matters most: with his clients.