top of page
Search

Case Study: Growing the Good Grief Podcast from Day One

  • Writer: Jaime Lewis
    Jaime Lewis
  • Aug 14
  • 2 min read
Good Grief Podcast

When the team behind the Good Grief Podcast came to Kindly Social, they had a powerful mission: to create a space for honest conversations around loss, grief, and healing. What they needed was a partner to help launch, grow, and manage the podcast’s presence so it could reach the people who needed it most.


Goals & Objectives


Our collaboration aimed to:

  • Launch the Podcast with Impact: Create a strong and memorable debut across social media.

  • Build an Engaged Audience: Grow a community of listeners and supporters from day one.

  • Streamline Content Production: Manage the editing and release of podcast episodes to a consistent, professional standard.

  • Create Shareable, Relatable Content: Produce social media posts that spark conversation and raise awareness around important topics.


Our Approach


  1. Social Media Strategy & Management

    • Developed a content plan tailored to Instagram, the primary platform for launch.

    • Created high-quality graphics, audiograms, and reels to showcase clips from each episode.

    • Posted regular content, from launch announcements to behind-the-scenes updates.

  2. Podcast Editing & Production

    • Edited each podcast episode for clarity, pacing, and listener experience.

    • Added branded intros/outros to create a cohesive sound and feel.

    • Ensured every episode was optimised for upload to major streaming platforms.

  3. Community Building

    • Engaged with followers by responding to comments and messages quickly and warmly.

    • Encouraged conversation around each episode’s themes to foster a safe, supportive space.

    • Connected with relevant communities and organisations to broaden reach.


Results for the Good Grief Podcast So Far


Within just one day of launching the Instagram account, the Good Grief Podcast achieved:

  • 4.5k video views

  • 118 new followers

  • 200+ content interactions


The podcast now has a professional, consistent presence online, with an engaged and growing audience. Each new episode is shared and discussed across social media, helping more people connect with its message.


At Kindly Social, we’re proud to help the Good Grief Podcast amplify these vital conversations - because no one should feel alone in their grief.


Follow Good Grief here.

 
 
bottom of page