Crafting a Charity Social Media Strategy That Actually Works

Crafting a Charity Social Media Strategy That Actually Works

If social media sometimes feels like shouting into the void, you’re not alone. Many charities post regularly but struggle to see real engagement or growth. The difference between “posting” and “strategising” lies in having a clear plan, one that connects your goals with your audience’s hearts. That's where your charity social media strategy comes in.

Step 1: Clarify Your Message

Every charity has a mission, but what’s your message? In a crowded feed, clarity cuts through. Focus on three things you want people to remember about your cause and make sure every post reflects at least one.

Step 2: Be Visual and Human

Visual storytelling is your secret weapon. Behind-the-scenes photos, short videos, and quotes from beneficiaries or volunteers all build authenticity. Don’t worry about perfection, your audience values sincerity over polish.

Step 3: Prioritise Engagement

Think of social media as a conversation, not a broadcast. Reply to comments, ask questions, and thank supporters publicly. When people feel seen, they come back.

Step 4: Collaborate and Cross-Promote

Partner with local businesses, other charities, or influencers who share your values. A single shared post can introduce your mission to hundreds of new supporters.

Step 5: Align Your Strategy With Resources

You don’t need a full-time social team to make an impact. Schedule posts in advance and keep goals realistic. It’s better to show up meaningfully twice a week than to burn out trying to post daily.

Step 6: Track, Learn, and Grow

Use analytics to measure progress: reach, engagement rate, clicks, and shares. Over time, patterns will emerge. Keep what works, tweak what doesn’t, and celebrate small wins.

At Kindly Social, we’ve seen charities transform their online presence simply by planning with purpose. Strategy isn’t about being perfect, it’s about showing up consistently, communicating clearly, and staying true to your cause.

Ready to begin? Get in touch today,