Charity Social Media Strategy: How to Build an Engaged Online Community

If you work in a charity or nonprofit, social media is one of the most powerful tools you can use to raise awareness and build meaningful connections. But without a plan, it’s easy to post without purpose.

A charity social media strategy starts with clear goals: do you want to increase donations, recruit volunteers, or spread awareness? Once you know your aim, identify where your audience spends their time — for many charities, that’s Facebook, Instagram, and LinkedIn.

Share real stories: highlight the people your organisation supports, behind-the-scenes moments, and milestones. Authentic storytelling performs better than polished corporate content.

Finally, track your results using platform insights and tweak your approach each month. If you’re short on time, agencies like Kindly Social can help craft an affordable strategy that delivers real impact.